Latest Posts
Cash for grass – public programs to eliminate thirsty lawns
Reading Time: 5 minutesIn California, we love our lawns. But now we're learning that these green carpets are not only expensive to maintain, but also use a lot of water — up to 40 percent of all residential water use in the state each year! In a state that is increasingly concerned about the environment, more Californians are putting down the lawn mowers, digging up their grass and replacing it with drought-friendly rocks and plants.
Buzz Pollination grows more tomatoes
Reading Time: 3 minutesI buzz every flower for a second or two with that every day. I've gone from one or two flowers per cluster setting fruit, to all of them.
AI Image Generators and Self Portraits
Reading Time: 8 minutesAI generated faces look amazingly real but are entirely synthetic. More figurative images seem to possess the same sensibility and style as those of well-known artists. Others present the format and perspective and scale of common art forms like character design and movie concept art. The cliché is, “I don’t know what art is, but I know it when I see it.” With AI generated images, people are seeing it a whole lot of images they like. But is it really art? I tried creating a self-portrait to answer the question.
Unison Rebranding
Reading Time: 3 minutesThe company introduced homeowners to equity finance, but they had a naming problem. FirstRex had executed hundreds of deals with homeowners, the attractive product filling an unmet need in a market of rising home prices and stagnant incomes.
METS Demystified
Reading Time: 6 minutesHow do you know how many METs a given activity requires? Lucky for us, there is the Compendium of Physical Activities.
Immersive VR Exergaming
Reading Time: 11 minutesIf you’re just getting back to the gym after 18 months of exile due to COVID, you may want to look into Black Box VR.
Photofeeler – Anonymous feedback on your photos
Reading Time: 2 minutesIs your profile photo telling the story you want?
Zecco Launch on Wall Street with Experiential Marketing
Reading Time: 3 minutesAt Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My team’s initial media relations … Read more