Zecco Launch on Wall Street with Experiential Marketing

Hot Dog Stand Umbrellas Wall Street Zecco

Reading Time: 3 minutesAt Zecco, I oversaw the marketing efforts to bring this online stock trading company to market, building from zero to 140,000 customer accounts over two and a half years. Zecco Company Launch I led efforts to garner Zecco the media coverage we needed to propel the company into investor awareness. My team’s initial media relations … Read more

Overtone Rebranding

Overtone logo

Reading Time: 2 minutesThe company known as Island Data Corporation develops Real-Time Customer Analytics solutions. The Company’s flagship product, Insight RT captures customer feedback from various sources, analyzes the concepts and intent of the unstructured feedback, and converts the feedback into insights that can be acted upon in real-time.